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A limited marketing budget demands high advertising ROI for dental practices. Small practices need to make every marketing dollar count. Enter TrackNotion, a groundbreaking solution that provides valuable insights into your advertising campaigns. This blog post explores how TrackNotion’s call tracking and attribution capabilities can revolutionize dental practice marketing.
Maximizing Marketing Efforts
Small dental practices often navigate the complex marketing world with a limited budget. Measuring the return on investment (ROI) can be challenging in a digital age where multiple marketing channels and strategies coexist.
Every dollar spent on marketing must generate value for the practice. Marketing ROI is the ultimate metric, indicating the effectiveness of your campaigns. In the digital age, where online and offline channels intertwine, tracking this ROI becomes a formidable task.
Overcoming the Last Click Attribution Model
In digital marketing, the “last click” attribution model often takes center stage when evaluating marketing performance. It’s when a visitor clicks that final button, completing a form or making a purchase. However, this model overlooks other crucial touchpoints in the customer journey.
Consider this scenario: a potential patient stumbles upon your website, intrigued by your services. They explore your offerings and, just as they’re about to make a decision, they encounter a question. It could be a query about a particular procedure or a concern regarding their dental health.
At this critical moment, they don’t submit an online form or make a reservation on your site. Instead, they reach for their phone and dial the number they’ve discovered. The last click didn’t lead to an online conversion, but it indeed initiated a conversation that could lead to a valuable patient relationship.
Harnessing Unique Phone Numbers with TrackNotion
TrackNotion introduces a powerful tool: call tracking. This feature allows you to assign unique phone numbers to various advertising campaigns, locations, or collateral types. Each phone number is a beacon, illuminating which aspects of your marketing efforts generate the most calls.
These unique numbers empower dental practices to accurately measure the success of various marketing campaigns and strategies. You can discern which investments yield the highest returns by attributing each call to a specific campaign or channel.